Hoteliers, You Need Google Ads Now More Than Ever

When Online Travel Agencies (OTAs) first emerged, they were heralded as the best way to get customers to hotels. But today, the high amount of commissions OTAs charge have made them an undesirable necessity for hoteliers.
This is evident by the news that surfaced this month: around 270 hotels in Ahmedabad boycotted MakeMyTrip and GoIbibo because they started charging a commission of over 40%.
That’s a huge number. And all OTAs have to do is spend money on marketing to get more bookings while hoteliers have to spend money on OTAs as well as providing an amazing guest experience to get more customers, which eats a huge chunk out of their profits.
OTAs Are Now Competitors
Instead of being a helping hand, OTAs are now a hotelier’s main competition. They have massive digital marketing budgets. When a prospect searches for your hotel’s name, they get a number of OTAs listing your hotel on Google.
But if you purchase Google Hotel Ads, you have more than a fair chance.


This is how your hotel will look if you purchase Google Ads:


When customers search your hotel’s name, your hotel will pop up first with a link to your official website given priority over OTAs. If you don’t have Google Ads, an OTA listing will be the top result for sure.
If a customer searches “hotels in X location,” your hotel will be the first result with Google Ads, above all other results.
The only way to compete with the marketing budgets of OTAs is to invest some of your own. And investing in Google Ads is the best way to ensure your hotel’s website is the first thing prospects see, which will result in a massive increase in direct bookings, leading to higher revenue and profits.
For more strategies and advice on hotel revenue growth, get in touch with Woodstock Digital today!



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