WoodStock Digital

Since being established in 2000, TripAdvisor has come a long way in building a platform that millions of travelers trust and use to find valuable information about the places they’re visiting and the hotels they’re going stay at. Your online reputation, specifically the one on TripAdvisor plays a huge role in the amount of direct/indirect bookings your hotel receives. A survey found that online reviews impact the booking decisions of around 93% of people, and a study by Cornell University found that an increase by just one point on a 5-star rating scale could boost bookings by up to 13.5%! Now that you know the impact of TripAdvisor on your hotel bookings, let’s take a look at how you can boost them using the platform: 1. Represent Your Hotel Well on TripAdvisor Showcase professional photos of your hotel rooms and facilities on TripAdvisor. They should be accurate and updated. Nothing makes a customer leave a negative review than thinking that they have been dec...

Companies like AirBnB have revolutionized and disrupted the hospitality industry in the last few years. Established hotels are no longer the first choice for travelers - more and more tourists now opt to look for the affordable and homely accommodation that AirBnB provides. These disruptive companies have been negatively impacting hotel revenue all over the world. But instead of stewing in anger over it, you can learn what they do best and implement it to your benefit. Here are 3 things hoteliers should learn from AirBnB: 1. They know how to provide an experience. Right from the super user-friendly app to specially curated experiences near the property’s location - AirBnB and its hosts provide a great experience to customers. Even the photos on an AirBnB listing make you feel like the place would be a good place to stay. Every detail about the listing is described on the property’s page, and once you book a property to stay at, you get to chat one-on-one with the ho...

Traditionally, an asset manager’s role involved analyzing the costs of running a hotel, cutting costs wherever required and ensuring the cost-effectiveness of owning and operating the hotel asset. Not anymore. But to understand how Hotel Asset Management has evolved over time, we need to understand the traditional concept of Hotel Asset Management: The main aspects of a hotel’s asset manager’s job were ensuring the maintenance and cost-effectiveness of a hotel’s tangible and intangible assets. Tangible assets include the building, rooms etc. Intangible assets include manpower, financial capital etc. Asset managers generally used to focus on cutting costs at various points in the running of a hotel in order to earn higher profits. But since the advent of the internet, cutting costs doesn’t seem to be the only solution to increasing profits. In fact, cutting costs might lead to compromises and poorer customer experiences, which customers now value more than anything, t...

Being a hotelier, you very well know that not all guests are going to be happy with your hotel.  Everybody’s a critic. And while your guests’ reasons to be frustrated might be justified at times, sometimes they are not. But the way you treat them remains the same. Read on to find out how to handle frustrated and irritated hotel guests: 1. Be Calm and Composed It’s very easy to take insults and curses personally. And it’s very tough to not reply with a few angry words of your own. Well, nobody said managing a hotel was easy. With the sort of dependence the hospitality industry has on its customers, it pays to be calm and composed in the middle of a customer’s impassioned tirade. You’ll see that your composure will not only help maintain your hotel’s reputation and dignity, but also probably put the guest at ease. 2. Listen to the Facts, Respond with a Smile Don’t just hear your guests out.. Listen carefully.  Offer yo...