How To Boost Hotel Bookings Using TripAdvisor





Since being established in 2000, TripAdvisor has come a long way in building a platform that millions of travelers trust and use to find valuable information about the places they’re visiting and the hotels they’re going stay at.


Your online reputation, specifically the one on TripAdvisor plays a huge role in the amount of direct/indirect bookings your hotel receives.

A survey found that online reviews impact the booking decisions of around 93% of people, and a study by Cornell University found that an increase by just one point on a 5-star rating scale could boost bookings by up to 13.5%!



Now that you know the impact of TripAdvisor on your hotel bookings, let’s take a look at how you can boost them using the platform:


1. Represent Your Hotel Well on TripAdvisor


Showcase professional photos of your hotel rooms and facilities on TripAdvisor. They should be accurate and updated.

Nothing makes a customer leave a negative review than thinking that they have been deceived when they arrive at your hotel. If some of your services are not working, be sure to update that on the platform.



2. Provide an Amazing Customer Experience


This piece of advice is important regardless of whether your hotel is on TripAdvisor or not. You have to strive to provide a brilliant hospitality experience to your guests no matter what.

Present your guests with a gift on arrival or when they’re leaving. Offer to arrange travel facilities for them. Arrange them. Make them feel cared for. Make them feel at home.

If you provide a great customer experience, half the battle is already won. If your guest does leave a review, it won’t be anything lower than a 4.



3. Ask Your Guests to Leave a Review


Post-stay, ask your guests to leave a review on TripAdvisor. If you know you have provided the best possible experience, and you believe your guests were happy with the stay, ask them.

They will more often than not oblige, and a host of positive reviews will lead to a higher average score and more bookings.

Tip: If you believe a guest is unhappy, no need to fuel the fire by telling them to leave a review.



4. Reply to Reviews


Reply to reviews on TripAdvisor as much as possible.

Try to make each response as personal as possible. This shows that you care about the guests that stay at your hotel.

Replying to positive reviews is easy, replying to negative ones isn’t.


Read our blog post on the 3 simple steps to reply to negative reviews to learn how you can do it without breaking a sweat.


Online reputation can make or break your hotel in this day and age. Woodstock Digital’s Online Reputation Management (ORM) solutions will ensure your reputation is not only protected but is polished and maintained for optimal revenue inflow.


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