3 Things Hoteliers Should Learn From AirBnb



Companies like AirBnB have revolutionized and disrupted the hospitality industry in the last few years. Established hotels are no longer the first choice for travelers - more and more tourists now opt to look for the affordable and homely accommodation that AirBnB provides.


These disruptive companies have been negatively impacting hotel revenue all over the world. But instead of stewing in anger over it, you can learn what they do best and implement it to your benefit.


Here are 3 things hoteliers should learn from AirBnB:


1. They know how to provide an experience.


Right from the super user-friendly app to specially curated experiences near the property’s location - AirBnB and its hosts provide a great experience to customers. Even the photos on an AirBnB listing make you feel like the place would be a good place to stay.


Every detail about the listing is described on the property’s page, and once you book a property to stay at, you get to chat one-on-one with the host. More on that later.


All hoteliers do is create a website and that’s it. Invest in professional photographers to upload photos that appeal to customers. Offer to arrange special experiences near the location of your hotel for your guests. Make your guests feel at home from the moment they visit your website to the moment they check out.


2. They make their guests feel at home.


All AirBnB properties have a homely feel to them with facilities like a kitchen, living room etc. You can provide similar facilities by setting a new rate.


If you can provide the comfort of home to guests staying in a strange land, there is nothing that can stop you from rising to the top.


3. Better communication.

The moment you book a place on AirBnB, you get to chat with the host one-on-one. The host is obligated to respond to any question you might have, and this personal connection further improves the experience for the customer.


Hotels have traditionally had very robotic and impersonal communication with their guests. You can change that by getting in touch with your customers immediately after they book a room and welcoming them.


You can ask about their special requests and their itinerary as well, and help them out if you can. A personal connection with your guest can work wonders for your business.


Technology has given the impetus to companies like AirBnB to grow and flourish, but that doesn’t mean the hotel industry is dead. Learning is a continuous process - keep learning and improving and you will come out on top.




For  further information about hospitality management, digital marketing and more, visit www.woodstockdigital.in.



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