WoodStock Digital

Your hotel probably gets its fair share of business travelers. They are no-nonsense guests traveling because of work, and their requirements differ to a great extent from those of regular vacationers or families. Especially in this day-and-age, business travelers include high-functioning 20 and 30-somethings that are tech-savvy and looking for a fix that matches their work requirements as well. Here’s how you can modify your hotel experience in order to accommodate the increasing percentage of business travelers staying at your hotel: Acknowledge Their Busy Schedules Websites like Booking.com ask customers whether they’re traveling for work or leisure. Do the same for direct bookings on your website, or if you rely primarily on bookings through OTAs, reach out to the customer and ask them this question. Keep services separate for customers visiting for leisure and customers visiting for work. Have spacious workspaces in the rooms, and provide conven...

When you run a hotel, you can control a few things - the guest experience, the inventory, the amenities etc. One thing you can’t control is last-minute no-shows and cancellations. No-shows and cancellations can affect your hotel negatively - there’s an empty room left to fill with very little time to fill it. If you can’t, you lose revenue and profitability is affected. The Difference Between No-Shows and Cancellations A cancellation is when a person goes through the channel they used to book a room at your hotel, to cancel their reservation. A no-show happens when the guest is unable to cancel the booking, or if it’s too late to do so, so they decide to just not turn up and leave it at that. How to Handle These Kind of Cases? Most of the reservations at your hotel probably take place through online channels and OTAs. Have a robust cancellation policy defined to handle these types of cases. And have this policy displayed clearly and precisely on th...

The internet has revolutionized the world of hospitality for good. But it goes without saying that everything has its advantages and disadvantages, its positives and negatives, it's good and bad. Online booking has a lot of advantages - convenience, visibility etc., but there are a number of disadvantages that can cripple your business if not handled well. Let's take a look at some of them, and let's see how you can counter them effectively: 1. Too Many Options Customers looking for accommodation online have just too many options nowadays. At one point they'd be on your website, the next on an OTA looking for other places. This way, your hotel is forgotten just as quickly as it is seen. This is normal customer behavior, but you can counter it by using Google Adwords or Facebook Ads. How? These platforms generate a small line of code that can be added to your website. So, when a potential customer visits your website, it captures...

Nothing speaks about the quality of a hotel than the guest experience it provides. A great experience means a happy guest, and happy guests are good for business. Meanwhile, an unhappy guest writing one negative review could hurt your hotel more than the positive ones help you. Any location has a number of hotels for a variety of requirements and budgets. Your hotel is probably one of the many hotels in your area. So, what makes you different? Why would a customer choose your hotel above anything else? The difference is the experience. The experience will set you apart and bring you more customers. Now that you know the importance of an awesome guest experience, here's how you can create it at your hotel: Offer Discounts & Make Booking Easy Offer discounts on your website, promote them on social media and partner with OTAs to offer affordable stays as well. Make your booking process as user-friendly and simplistic as possible. A customer boo...