10 Ways To Enhance Customer Experience

Like most hotels, your hotel probably also has a social media page. You’ve heard about all the benefits of social media and that’s the only reason you created a page in the first place, but as of now, there has been absolutely no progress.


And you’ve given up hope.
Wouldn’t you like to know why your hotel is failing on social media? Here are a few reasons:
  1. Uninteresting Content
Your hotel’s social media page doesn’t just have to a front for your hotel. Instead of photos of families that have stayed at your hotel or regular event promotions, provide value to prospective guests.


Show what amenities you provide that separate you from other hotels in your area. Show what places your guests could visit for sightseeing purposes in and around your location, and even offer to make arrangements. Post travel facts, tips and tricks, and your user engagement will go through the roof.
  1. Not Engaging with Followers
Once you have people engaging with your social media page, it’s time to engage back. Reply to comments, queries, and suggestions. Respond positively to negative feedback and show you care about your customers.


Host polls, contests and giveaways; ask questions and make people take action and respond.


  1. Underutilization of Features
Every social media platform has a distinct and vast set of features. Learn what they are, how you can use them optimally and finally, put them to use.
Use Stories on Instagram and Facebook, run paid ad campaigns, use analytics to determine your audience and build social media strategies tailored to them. With social media and the internet, the possibilities are endless, and your growth can be too.
For your weekly dose of hospitality management tips and tricks, follow the Woodstock Digital blog. Woodstock Digital offers end-to-end hospitality management solutions to ensure your hotel’s profitable growth and success.

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