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Taj Mahal Palace Hotel -The Eternal Glory Of Mumbai

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When we hear the word ‘Taj’, the name itself is associated with legacy and regality. It is not only a five-star hotel but pride for every Mumbaikar! Standing tall in front of the Gateway of India, Taj Mahal Palace Hotel has become one of the famous historical and heritage sites for Indians. The brain behind the construction of hotel Taj Mahal Palace was the father of Indian industry Jamsetji Nusserwanji Tata. Built in the year 1903, the hotel is part of the Tata Group. Constructed in the Saracenic revival style, the hotel was opened on December 16, 1903. The hotel hosted notable guests, Europeans, Maharajas, presidents, captains and showbiz personalities among others. Its opening has many hearsay stories in history. It is believed that Jamsetji Tata decided to build the hotel because he was restricted entry into erstwhile ‘Watson Hotel’ which was restricted to ‘whites only’. However, this topic has been the issue of debate. Many believe that the hotel was constructed as it was ...
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Hotel Taj Mahal Palace And Beyond

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After their entry into hotel segment through Taj Mahal Palace Hotel, there was no looking back for Tata Group. Their foray into hotel business through Taj Hotels was a landmark entry. After an opening of Taj Mahal Palace Hotel, Mumbai, their focus on hotels started in the 1970s. In 1974, the group opened its first international five-star deluxe beach resorts Taj Fort Aguada Resort and Spa, Goa and five-star deluxe hotel Taj Coromandel in Chennai. Taj Ganges in Benares soon followed these hotels. In the 1980s, they came up with two hotels in Delhi, two in Bangalore and one in Chennai, Ooty, and Agra among others. The end of the 80s saw a hotel in Delhi. The early 70s saw a new field to encompass for Taj Group of Hotels and they were pioneers of converting royal palaces into luxury hotels. The first palace to transform into a luxury hotel was Lake Palace, Udaipur in 1971. Other palaces that converted were Rambagh Palace in Jaipur, Umaid Bhawan Palace in Jodhpur, Nadesar Palac...
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Marketing Your Hotel: How To Build An Effective Plan

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It is said that over 80% businesses in India shut down in their first 5 years. Hotels are no exception to this rule. In fact, many hotels shut down within the first year itself, and the reasons could be plenty: poor management, little-to-no revenue and inventory optimization, lack of facilities etc. But just like any other business, one reason is enough to destroy a hotel: ineffective, inferior marketing . To start a business, you need a business plan and to market your business, you need a marketing plan. Here’s how you can build an effective plan to market your hotel: 1. Market Research The competition decides your worth. Before your hotel is even established, invest in market research to identify your competitors in a particular region, their rates, their target customers etc. This helps you set a price range for your hotel while also establishing your position among the competition in that region. Location plays a huge role in the success of a hotel, a...
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